Social media : what makes a good ad?

Social media platforms are often used by businesses for ads and campaigns to promote engagement from users and brand awareness. When going through the process, it is important to target the right audience and create content that will attract the interest you are looking for.

Set your targets

Before you start creating and posting your ad on social media you need to set yourself targets of what you want to achieve. What is your goal? Businesses use platforms to try and create engagement (likes and retweets for example), brand awareness or redirect towards the website to create traffic. Ads can also be chosen at a strategic time, when you want to make a special announcement that will attract attention. 

Knowing your audience is important because that will help you to define what platforms you want to use for the ad. Where is your targeted audience? What platform are they predominantly on and where are they more likely to see your ad? This will also help you to optimise your budget that you should set from the beginning. Depending on the platform chosen you can set a budget and the parameters per day or week.

Create great content 

Part of making a good ad is obviously for the content to be interesting and pertinent. Depending on the platform you choose, it will shape the content you produce. For example, Instagram is more focused on the visual aspect and targets a younger audience. Whereas LinkedIn is more professional and destined for businesses so you might change the tone of your message. 

Creating campaigns with a series of coordinated posts can be a creative and intelligent way to attract people’s interest and to create brand awareness. This can be used with a special announcement or the launch of a new product in your business. The most important is for the message to be clear, concise and straight to the point. Images and videos in the post are likely to gain more attention and more interest. 

Creating an ad by using social media platforms can be quite effective, but it’s important to get it right so contact us if you need any help.