Instagram is a more recent platform than Facebook and Twitter that is dedicated to visual representation. In 2012, Facebook bought Instagram and it has become over the last few years a very popular platform not only for users to capture their important life moments but also for businesses to expose their brands and market themselves.
An artistic platform
Instagram is different to platforms like Facebook, Twitter and LinkedIn, because the main source of attraction is the imagery used by its contributors. There is a caption that goes with an image or a video, but the real star of the show is the visual content that is posted.
The potential for great content is immense between images of landscapes, holidays and videos of all types as well as real art posted on the platform. For businesses it’s a great opportunity to expose their brand and to post different types of content than they would put on other platforms.
A visual tool
While being on Instagram is great, it’s important to have a strategy that goes with it. That means that although you might be on there, you need to find the right visual content to post and to do it on a regular basis. For a business, it can be an opportunity to post images of a product and use that opportunity to sell it.
The positive is that there are endless possibilities and types of content between motivational posts, quotes, artistic images. The important thing is to find what’s right for you and also what would be right for your potential audience. That’s why before posting you need to target the type of people you want to attract and post content accordingly.
A nice image goes well with the right description, but also great hashtags. Although you can put an unlimited number of hashtags it’s important to find the right ones so that there is a chance that the audience you are looking for will be at the same place and come across your content.
You can also use other features such as the Instagram stories, which enable you to interact directly with your followers by talking directly to them or by asking them questions and setting up poles on diverse subjects. You can also do promotions, discounts on products and contests to gain the attention of your followers and properly interact with them.
If you need any help with your social media activity, then please contact us !
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