LinkedIn has become the predominant social media platform used by businesses for marketing, recruitment and searching for prospects. On LinkedIn, you can create a page where users can follow your business‘ activity. To optimise the page, you need to look at presentation and the content you put on it.
Look at your presentation
When users are visiting your page, you need to make sure that it looks the best way possible. First impressions are important and you want to look professional and show the best features of your business and product. First of all, you need to choose a profile picture and a background banner. For the profile picture, you may want to use your logo or something that will identify directly to your company. Concerning the background banner, you have the choice of what you can do but still want to keep it professional. For example, you can have the slogan of the company with a creative design.
The headline is also very important because it is one of the first things that users see on your page. You want it to be short and effective and show quickly what your business can do for potential customers. This is where the « About » section comes into play. This is the opportunity for you to provide sufficient insight into what the company and the product is about. You want to put your business in the best light possible by using positive arguments such as number of users, size of company and the qualities of the product.
Look at your content
Once you establish the different elements of presentation of your business page, you need to focus on the content you are going to produce. Creating and sharing content will help keep your page active, visible and also grow. When you start on LinkedIn, you need to make decisions such as frequency of publishing, type of content and how much you vary it.
Also posting content regularly can be an opportunity to redirect users to where you want them to go. For example, posting articles from your website will mean there is a chance that after reading your article, users will visit your website and find out more about your business.
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