For the past 17 years, since its creation by Mark Zuckerberg, Facebook has consistently been one of the most popular social media platforms in the world. Originally used by the younger generation, it has become accessible for all groups of people, of all ages, to reach out to friends across the world. On top of that, it has also become an important tool for businesses to establish and market themselves on the platform.
A place to share
Facebook is known for being a platform friends use to share photos, videos and memories. It’s also a place where old friends can find themselves again and send messages. However, over the years, it has also become a place for businesses to share their activity.
On Facebook, businesses have the opportunity to share their identity, logo and information. People can like and follow your page, to follow its news and posts. Your Facebook page can also be used as a gateway for people to go on your website. It can be an ideal place for businesses to find the right potential clients or business owners.
How to market on Facebook
Facebook offers plenty of different tools to market on the platform. For example, Marketplace provides the opportunity to buy and sell any products from a simple piece of clothing to a car. For businesses using the Facebook page to produce content is a great way to attract potential clients. The key is to find the right content to create and publish depending on the type of audience you are looking for. Quite often, images and videos attract more people on a platform like this than just text.
When you have a Facebook page you can also use Facebook Business to check the statistic on your page (number of new likes, new followers, views on posts). With consistent publishing on your page you can analyse and check what works best on your page and change your online strategy accordingly.
Of course their are other tools available to promote your work like Facebook Ads, which allows you to promote a publication towards people with certain characteristics that you can determine as well as location. Depending on the amount of money you put into it you can reach a larger number of people. You can also reach out by creating online events such as conferences to attract more people and get them to find more about your business.
If you need any help with your social media, then please contact us.
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