Growth Hacking is a term that was coined in 2010 by Sean Ellis, founder and former CEO of GrowthHackers. The term focuses on growing businesses at different levels, whether that is visibility, customers or revenue. Today, Growth Hacking can be an ideal way for businesses to market and grow.
A strategy mainly for startups ?
Growth Hacking is not just a term exclusive for marketers, it involves anyone who participates on improving the services or the product that is on the market to make it grow. That means it can be a term for engineers or managers if they are involved in the process. Growth Hacking is considered to be an ideal plan of action for startups because the strategy involves looking for growth in a short space of time on a small budget.
This strategy has helped many businesses grow. For example, Sean Ellis helped business such as Dropbox, Hotmail and Airbnb through Growth Hacking campaigns. These strategies involve a digital strategy to interact and improve the user’s experience. That’s why this marketing method is very much compatible with online businesses or businesses that are willing to focus on a modern approach with a certain online presence.
How does it work ?
One of the main focuses with Growth Hacking is maximizing the number of visitors and users and to improve their experience of your service or product so that they come back and become happy customers. A way of doing it is by creating and testing the product on the market first to see if it is something that people want. Afterwards you need to take in the customer’s feedback and update regularly the features of your service or product to satisfy your clients needs.
Growth Hacking is a strategy that is also based on content marketing. It is a way for you to show your service or product at a low cost. You can use different means of communication such as starting a blog with articles, social media posts and podcasts. The whole campaign is based on improving your SEO and traffic and using all the tools online that come at a low cost such as Adwords, social media with social ads and emailing campaigns.
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